In a significant expansion of its Australian presence, Hilton has partnered with the Fragrance Group to open DoubleTree by Hilton Hobart, marking Hilton’s inaugural venture in Tasmania.
This partnership heralds a new chapter for Tasmania’s hospitality landscape, bringing the renowned DoubleTree by Hilton brand to the island state.
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Scheduled to open its doors later this year, DoubleTree by Hilton Hobart is set to provide guests with the signature warmth and hospitality that the brand is known for. Situated in the heart of Hobart, the hotel will offer an array of modern amenities and services tailored to both business and leisure travellers.
Emma Bracey, spokesperson for Hilton, expressed enthusiasm about the new venture. “We are thrilled to partner with the Fragrance Group to introduce DoubleTree by Hilton to Tasmania. Hobart’s vibrant culture, stunning natural scenery, and rich history make it an ideal location for our first hotel in the state. We look forward to welcoming guests with the exceptional service and comfort that Hilton is renowned for.”
The DoubleTree by Hilton Hobart will feature contemporary design elements, state-of-the-art facilities, and a commitment to sustainability, reflecting both Hilton’s and the Fragrance Group’s dedication to environmentally responsible practices. The hotel will boast 150 elegantly appointed rooms, a full-service restaurant offering locally inspired cuisine, a fitness centre, and versatile meeting spaces designed to accommodate events of all sizes.
Fragrance Group’s CEO, James Koh, also shared his excitement about the collaboration. “Partnering with Hilton to bring DoubleTree by Hilton to Hobart is a significant milestone for us. We are confident that this hotel will enhance the hospitality offerings in Hobart and provide guests with a memorable experience that highlights the beauty and charm of Tasmania.”
As part of Hilton’s global commitment to responsible tourism, DoubleTree by Hilton Hobart will implement various initiatives aimed at reducing its environmental footprint. This includes energy-efficient systems, waste reduction programs, and locally sourced materials and products.
The opening of DoubleTree by Hilton Hobart is expected to create numerous employment opportunities for the local community, further boosting the region’s economy. Hilton and the Fragrance Group are committed to supporting local businesses and fostering strong community relationships.
Hilton’s entry into Tasmania with DoubleTree by Hilton Hobart signifies a strategic move to tap into the growing tourism market in the region. Tasmania has seen a surge in visitor numbers in recent years, drawn by its unique attractions, from pristine wilderness areas and historic sites to its burgeoning food and wine scene.
With its prime location, exceptional amenities, and a focus on sustainability and community engagement, DoubleTree by Hilton Hobart is poised to become a leading hotel destination in Tasmania, offering visitors an unparalleled experience in the heart of Hobart.
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